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1. Differentiate yourself
2. Ring-fence clients
3. Co-branding
4. Employee retention
5. Client retention (customer
loyalty)
6. Reduced risk
7. Sales force training support
8. Increased revenue
9. Company growth
1. Africa-proof finances
2. License & regulation
3. Access to award-winning
financial service providers
4. 500 million USD AUM
5. Offshore experts
6. Proactive advisory services
7. International relationships
8. Independence
9. Security
1. Increased initial & ongoing
remuneration
2. Retention of clients
3. Recruitment
4. Higher closing ratio
5. Referrals
6. Training
7. Morale
8. Pride
9. Employee retention
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